April 7
Tags: 3 questions
Our friends, Language in Common, recently launched a project that tracks what brands people are talking about on Twitter.  The project is called TweetBuzzer, and I asked Josh Kamler a couple of questions about it: What is TweetBuzzer and why did you guys build it? TweetBuzzer lets you track the buzz around brands on Twitter.  What’s most useful about it isn’t the home page. that’s just kind of cool candy.  What’s interesting is that you can sort of gauge which brands dominate the conversation on Twitter by looking at the “top 100 tweeted brands” link.  You can also see the percentage change in conversation around a particular brand over any given day, week, or month period (tho, the site hasn’t been live for a month so we haven’t captured that data yet).  You can also see the number of impressions (that’s every time a brand appears in a user’s Twitter feed, so were actually capturing roughly how many users are seeing an instance of any given brand name) for any tweeted brand. We think that stuff’s pretty useful. The big brands are, well, big and famous enough already - why would we need TweetBuzzer to tell us how much buzz they’re getting? If you were a brand manager at one of these big companies you’d probably want to know what people are saying about you.  Mostly, big companies require a ton of momentum to learn how to harness new technologies for their benefit.  TweetBuzzer offers a free and easy way to find out what people are saying about your brand. And, since the launch last week, the number of brands we’re tracking has more than tripled.  There’s some really small brands, and of course the giant obvious ones. We’ll be adding functionality shortly that lets people tracking a specific brand to actually see the conversation thread as well as the number of mentions and impressions. What’s next for Language in Common? We just started a new project. It’s a new company actually. It’s called Mustache LaRue and it makes iPhone games for non-gamers. We’ll be launching this summer.

Our friends, Language in Common, recently launched a project that tracks what brands people are talking about on Twitter.  The project is called TweetBuzzer, and I asked Josh Kamler a couple of questions about it:

What is TweetBuzzer and why did you guys build it?

TweetBuzzer lets you track the buzz around brands on Twitter.  What’s most useful about it isn’t the home page. that’s just kind of cool candy.  What’s interesting is that you can sort of gauge which brands dominate the conversation on Twitter by looking at the “top 100 tweeted brands” link.  You can also see the percentage change in conversation around a particular brand over any given day, week, or month period (tho, the site hasn’t been live for a month so we haven’t captured that data yet).  You can also see the number of impressions (that’s every time a brand appears in a user’s Twitter feed, so were actually capturing roughly how many users are seeing an instance of any given brand name) for any tweeted brand. We think that stuff’s pretty useful.


The big brands are, well, big and famous enough already - why would we need TweetBuzzer to tell us how much buzz they’re getting?

If you were a brand manager at one of these big companies you’d probably want to know what people are saying about you.  Mostly, big companies require a ton of momentum to learn how to harness new technologies for their benefit.  TweetBuzzer offers a free and easy way to find out what people are saying about your brand. And, since the launch last week, the number of brands we’re tracking has more than tripled.  There’s some really small brands, and of course the giant obvious ones. We’ll be adding functionality shortly that lets people tracking a specific brand to actually see the conversation thread as well as the number of mentions and impressions.

What’s next for Language in Common?

We just started a new project. It’s a new company actually. It’s called Mustache LaRue and it makes iPhone games for non-gamers. We’ll be launching this summer.
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