Iridesco Watercooler
We are Iridesco, and this is our blog. We are the guys behind Harvest and Co-op. Iridesco was born in 2003, and we now operate in downtown New York City. People who speak here: Danny Wen, Shawn Liu, Dee Zsombor, and Barry Hess.Below you will find the things that have caught our attention in design, business, art and culture.
We recently had a discussion around the virtual watercooler about punctuation. We were specifically discussing capitalization, and what words in a title should be capitalized and which should be left lowercase. The state of the world being what it is, the answer to the most obscure questions is just a few clicks away. This is not the case with punctuation. English is a funny language. There are many rules, from many different sources, and they all seem to change over time. Strunk and White disagree with Sir Kingsley Amis who disagrees with the MLA, while Lynne Truss just Eats, Shoots and Leaves. Over the years I’ve used MLA style as a lit major, AP style while working in public relations and Chicago style for some research on the side. Chicago style is the simplest in many ways, and we at Iridesco have decided to adopt this as our internal guide to good grammar. Henceforth, our capitals will follow these rules, as set forth in the Chicago Manual of Style.
Now, go forth and punctuate correctly according to your preferred style. |
